The Vendor Selection Process

Selecting the right digital giving platform is a strategic decision—one that impacts donor experience, operational efficiency, and long-term growth. A structured, intentional selection process ensures your organization chooses a partner that aligns with both your mission and your technical needs.

Reviewing Proposals

Once all proposals have been submitted, your internal evaluation team should begin with a structured review of each response. Start by checking for basic completeness: Did the vendor follow your RFP format? Are all requested sections and requirements addressed?

From there, assess each proposal using a predefined scoring rubric—one that reflects your organization’s technical, functional, and strategic priorities. Pay close attention to how well each response demonstrates an understanding of your mission, your goals for digital fundraising, and the core features that matter most.

“We’re not just looking for a system with the most features—we want one that aligns with how we serve our community.”

Helpful tips:

  • Focus on vendors that clearly respond to your goals and must-have functionality

  • Flag incomplete or off-target proposals for potential disqualification

  • Begin identifying a shortlist of promising vendors who appear well-aligned

Shortlisting & Vendor Presentations/Demos

Once your shortlist is established, invite those vendors to give live presentations and product demonstrations. These sessions are a chance to go beyond the proposal and get a real feel for how the platform performs in practice.

Use these demos to:

  • See what the donor and staff experience actually looks like

  • Understand how the platform handles your most important use cases (e.g. CRM integration, recurring giving, donor self-service)

  • Ask detailed questions about implementation, support, scalability, and customization

  • Meet the vendor’s team to assess communication style, responsiveness, and cultural fit

“A demo tells you more than a document. It lets you see the platform in action and learn how the people behind it work.”

Reference Checks

Before finalizing your decision, it’s essential to speak directly with other nonprofits that have worked with your top vendor candidates. Reference checks give you honest insights into what it’s like to implement and maintain the platform.

Use these conversations to assess:

  • How well the vendor supported similar organizations through complex rollouts

  • Responsiveness and follow-through during implementation and beyond

  • Customer service quality and the vendor’s approach to problem-solving

  • Client satisfaction and whether they’d recommend the experience

  • Credentials such as PCI-DSS compliance and SOC2 audit results (if applicable)

“Talk to others who’ve already walked this road. Their experiences can guide you toward a confident, well-informed decision.”

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