Section 4: Detailed Functional Requirements

This section outlines the specific, granular capabilities required from the digital giving platform. It expands upon the high-level areas defined in the Scope of Work and translates them into precise, actionable features vendors must deliver. These requirements ensure the solution will meet the technical and functional needs of the organization across core fundraising, marketing, integration, and donor experience areas.

πŸ“‚ CRM Integration

The platform must integrate deeply with the nonprofit's CRM (e.g., Salesforce NPSP/Nonprofit Cloud) to ensure seamless, bi-directional data flow. Real-time sync, robust field mapping, and data quality management are critical.

"Our current platform requires manual data entry into Salesforce. We are looking to eliminate that burden with a real-time sync that supports all key fundraising and engagement objects."

Key Requirements:

  • Bi-directional, real-time sync
  • Support for all major NPSP/Nonprofit Cloud objects
  • Graceful error handling and retry mechanisms
  • Marketing opt-in/out and activity logging
  • Deep Salesforce-specific integration capabilities

🎁 Donation Forms & Pages

Donation forms must be modern, mobile-first, customizable, and support various giving types, tracking, and personalization without developer intervention.

"We need to build and publish donation forms in hours, not daysβ€”without relying on IT."

Key Requirements:

  • Drag-and-drop form editing
  • Tribute, symbolic, corporate giving support
  • Dynamic ask arrays and custom fields
  • Hosted, modal, or embeddable forms with URL customization
  • Full GA4/GTM, UTM tracking, and CNAME branding support

πŸŒ„ Recurring Giving Management

The platform must make it easy to create, manage, and grow a recurring giving program, including migrations from other systems.

"Our goal is to grow recurring giving by 30% in the next 12 months. We need tools that make monthly giving easy to start and hard to cancel."

Key Requirements:

  • Flexible billing frequencies
  • Card expiry notifications and retries
  • One-time to monthly upgrade prompts
  • Secure token and ACH migration support

πŸ“… Donor Portal (Self-Service)

Donors should be able to manage their giving through a secure, branded, and CRM-integrated portal.

"A donor should be able to change their recurring donation amount and download a tax receipt in under two minutes."

Key Requirements:

  • View and manage recurring gifts
  • Update payment methods and personal info
  • Download tax receipts and giving summaries
  • CRM-sync with real-time data parity
  • Admin-configurable branding and layout

πŸ“§ Email & Text Messaging (Marketing Automation)

Vendors must offer powerful, multi-channel engagement tools with CRM-triggered automation.

"We want to automatically send a text if a donor abandons a donation form halfway through."

Key Requirements:

  • Email, SMS, and optional direct mail workflows
  • Advanced segmentation from CRM data
  • Conversational SMS and 2-way opt-in support
  • Centralized opt-in/out preferences
  • GA4 click/open logging to CRM

πŸ‘₯ Peer-to-Peer Fundraising

Support branded, user-friendly P2P fundraising, including team and individual pages.

"Each campaign should allow supporters to build their own fundraising pages with ministry branding."

Key Requirements:

  • Individual/team page templates
  • Social sharing and donation tracking
  • Admin oversight and editing
  • Campaign progress tracking

🏫 Event Registration

Event tools must be native or seamlessly integrated, with nonprofit-specific capabilities.

"We need to register attendees and collect optional donations in the same experience."

Key Requirements:

  • Online registration with payment
  • Forms editable by staff
  • Minor registration under parent name
  • CRM and donation integration

βœ‰οΈ Advocacy & Lead Generation

The platform should allow the creation of forms for lead capture or advocacy.

"We want to collect petition signatures and seamlessly move those contacts into our CRM."

Key Requirements:

  • Flexible field editing and landing pages
  • Support for petitions and multi-recipient messages
  • Secure data sharing and storage

πŸ’³ Payment Processing

The platform must support global payment methods and processors while ensuring PCI-DSS compliance and nonprofit control over tokens.

"We need to own our payment tokens and keep processing options flexible."

Key Requirements:

  • Support for credit cards, ACH, wallets, crypto
  • BYOP or native processing with backup options
  • PCI-DSS certification
  • Token migration and ownership
  • Donor covers cost features

πŸ“Š Reporting & Analytics

Comprehensive reporting tools are necessary for campaign analysis, donor behavior insights, and reconciliation.

"We want to know how many new donors came from social media last month and how much they gave."

Key Requirements:

  • Customizable dashboards and filters
  • Real-time financial reconciliation
  • Export to CSV or via API
  • Integration with GA4, GTM, BI tools

πŸ“ Offline Gift Management

Staff must be able to log offline gifts efficiently and integrate them with online giving history.

"When a donor mails us a check, we want it to show up in their portal next to their online gifts."

Key Requirements:

  • Manual, bulk, or API entry of checks, DAFs, etc.
  • Attribution to campaigns or P2P pages
  • CRM or platform-based tracking

πŸ‘οΈ UX/UI & Accessibility

Constituent-facing tools must be mobile-first and inclusive, with modern design and seamless navigation.

"If a form takes too long to load or doesn’t work on mobile, we’re losing donors."

Key Requirements:

  • WCAG 2.1 AA or better compliance
  • Optimized mobile performance
  • Secure branding (SSL, trust badges)
  • Consistent layout and navigation

🌍 Optional: Global Localization

For global organizations, the platform must adapt to different languages, currencies, and compliance requirements.

"We need to serve donors in English, French, and Spanish, each with the correct currency and tax compliance."

Key Requirements:

  • Multi-language and RTL support
  • Local payment methods and tax receipts
  • Privacy law compliance by region

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