Key Evaluation Criteria Explained

As you prepare to evaluate proposals from potential digital giving platform partners, it’s helpful to define clear criteria that will guide your selection. These categories ensure you not only choose a platform that meets your functional needs but also a vendor that aligns with your organization’s culture, mission, and long-term strategy.

Relevant Experience & Expertise

Prioritize vendors with a proven track record working with nonprofit organizations like yours — especially those similar in size, mission, and technology stack. Experience with platforms like Salesforce NPSP or Nonprofit Cloud, donor portals, and digital giving infrastructure is especially valuable.

“We’re seeking a partner that understands nonprofit workflows deeply — not just in theory, but with real success in similar settings.”

Key indicators to look for include:

  • Experience working with nonprofits of similar size, mission, and CRM systems

  • Demonstrated success implementing donor portals and digital giving tools

  • Proven delivery of projects with similar scope and complexity

  • Knowledge of PCI compliance, payment security, and data integrity

  • Organizational stability and strong financial footing

Quality of the Proposed Solution

Evaluate how well each proposed platform addresses your most critical requirements. Beyond functional fit, consider the overall design, ease of use for both your team and your donors, and whether the platform is built to scale with your future vision.

“We’re not just checking boxes. We need a solution that improves the donor experience and adapts to our growth.”

Look for:

  • Complete alignment with requirements outlined in your RFP

  • Intuitive user experience for both staff and donors

  • Mobile-first, accessibility-compliant design (WCAG 2.1 AA or higher)

  • Forward-looking features that support innovation and growth

  • All core functionality included out-of-the-box (no hidden upsells)

Integration & Technical Architecture

Strong integration with your CRM and other systems should be non-negotiable. Look for real-time, bi-directional data sync (especially with Salesforce), error handling, and reliable deduplication processes.

“We rely on clean, seamless data flow. Any vendor we choose must be technically sound and CRM-compatible.”

Your evaluation should confirm:

  • Bi-directional, real-time integration with your CRM

  • Field-level data mapping and error handling

  • Secure encryption in transit and at rest

  • Access to comprehensive APIs and documentation

  • System scalability, uptime reliability, and QA processes

Implementation & Project Management

Don’t overlook the importance of how the platform will be delivered. Review the vendor’s proposed implementation plan for clarity around phases, timeline, communication cadence, and roles on both sides.

“Even the best software can fail without a solid plan. We want confidence in how the vendor will deliver and support the rollout.”

Key elements to ask about:

  • A defined implementation timeline with major phases and milestones

  • Clarity on roles and responsibilities (vendor + internal)

  • Communication cadence, check-ins, and escalation processes

  • Testing protocols including UAT and final launch procedures

Cost and Value

Look at total cost through the lens of value, not just price. Ask for detailed breakdowns of all fees — including setup, licensing, transaction, and training — and clarify what’s recurring versus one-time.

“We’re investing in outcomes. The goal is a cost-effective solution that delivers long-term impact.”

Consider:

  • Transparent, itemized cost breakdowns

  • Distinction between one-time vs. ongoing fees

  • Nonprofit discount availability or in-kind support

  • Long-term value and projected ROI for your organization

Reputation & References

Assess the vendor’s credibility through their references, certifications, and testimonials. Seek feedback from peer organizations with similar needs and platforms.

“We want real-world confidence. A vendor’s past success with organizations like ours means a stronger partnership moving forward.”

You’ll want to check for:

  • Strong references from similar nonprofits

  • Documented success stories or case studies

  • Organizational certifications and indicators of financial health

  • Unique differentiators or strengths they bring to the sector

Cultural Fit

Finally, consider whether the vendor’s team aligns with your values and way of working. The best partners understand the nonprofit mission, communicate openly, and act in service of your goals—not just their product.

“We’re not just buying software. We’re choosing a partner who gets what we do and how we work.”

Signs of a strong cultural match include:

  • Familiarity with nonprofit language, mission, and stakeholder dynamics

  • Transparency and flexibility during the RFP process
  • Commitment to collaboration, shared values, and ethical practices
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