Resources for Ministries, Nonprofits and Churches.

Recurring giving has been around forever. This idea of a recurring gift is not a new concept, but what is new and what has really changed is the subscription economy and what's been happening, particularly with how consumers have changed their behavior, their expectations and their engagement with what banking industry calls discretionary automated payments.

All I can do is tell the story. It's up to the Holy Spirit to move somebody.

The thing that I've always struggled with on the marketing side is if I put the work that we do through a gospel lens, then the hero is always Jesus. And you need me at the table, and you need an African at the table, and you need a marketing person at the table. And all of us collectively are the workmanship and are the artwork that the Lord is crafting in Africa or in Haiti or in Philly, but it's not one or the other.

If we did this, what would it look like? The key for us really is just starting with one. Let's not use the bigness of it as an excuse to not take action.